AI Insights · Timothy · June 2024
Q2 2024 Performance of Top iOS Film & Television Apps in the US
Sensor Tower's analysis reveals the Q2 2024 trends for the leading Film & Television apps on the iOS platform in the US. Downloads, revenues, and user engagement are summarized for industry insights.
As the second quarter of 2024 wraps up, we've witnessed some interesting trends in the Film & Television category for iOS apps in the US. Sensor Tower data provides us with a detailed glimpse into the performance of the top contenders in this space.
Disney+ showed a notable trend with revenues peaking at $47K in the week of June 10th. Downloads saw an upward trajectory, ending the quarter with 905K downloads, while weekly active users maintained a steady rate, hovering around 10K throughout the quarter.
HBO Max: Stream TV & Movies experienced a surge in revenue in early April, reaching $17K, before seeing a drop in May. Downloads began at 823K and dipped to 213K by the week of May 20th. The app's weekly active users started strong at 12K but saw a gradual decrease, ending at 9K by late June.
The newcomer, Max: Stream HBO, TV, & Movies, launched in February 2024, and its revenue grew to $16K by mid-June. Downloads started at 6.8M in May and saw a decrease to 4.7M by the end of June. However, weekly active users showed a positive trend, increasing from 5.5K to over 16K.
Amazon Prime Video maintained a steady flow of revenue, peaking at $5K in the week of June 10th. The app's downloads experienced fluctuations, with a high of 687K in mid-April. Active users ranged from 2.6K to 3.4K, reflecting consistent engagement.
Lastly, SkyShowtime: Filmer och serier saw its revenue grow to $3.4K in the week of June 10th. Downloads reached a high of 361K in the same week, while active users showed a steady increase from 7.3K to 8K by the quarter's end.
For more insights and detailed app performance analytics, Sensor Tower offers comprehensive data and analysis tools for market trends and app performance.
